A Fashion Designer's Roadmap To Worldwide Fame

As a boutique owner or fashion designer, exclusivity is your selling point. You offer customers something more than what they can find on the racks of a super market click here. Your designs make your customers look their best, and there is a slim chance that they will turn up at a party wearing the same thing as a few others. What if you made this available to people across the globe? With a website, you can easily showcase your finest work to one and all.

You may be a designer specializing in bridal wear, or plus size clothes, or hand embroidery - a website helps you to promote your collection to the world skyrocketing demand for your art. And if the supply is limited, that only means higher prices and advance orders. Who doesn't want that?

Have you considered these reasons your boutique or fashion business should have a website?

1) Niche areas

Kids wear, swim wear, ethnic wear or hand crafted designs, you can specialize in one or many types of clothes. It is imperative to let people know the variety of your portfolio, and a website does that well.

2) Design portfolio

You can have a portfolio of your best designs and ask customers to choose any of them while ordering. You can give a lot of information such as the occasion or body type a particular dress is suitable for. You can maintain practically zero inventory by displaying design sketches and manufacturing them only against orders.

You can ask people to choose a design, a fabric out of your available stock and also a color! They can specify their size or measurements, and you can make it to their needs.

3) eStore

You can create an online store and display your pieces. You can allow the customer to select alternate colors and sizes and put in an order form Sketch to WordPress. This will extend your reach to millions. Anything available on the Internet is up for grabs nowadays and customers always prefer going close to the source for exclusive items.

4) Blog

A platform like WordPress allows you to integrate a blog with your business website. You can use this platform to educate your customers and interact with them. You can write about the latest fashion, what's 'in' that season, different fabrics, colors, inspiration behind a certain design etc. The list is endless. This is also a good platform to hear what your customers want and develop products based on their needs.

As a fashion designer, being world famous is your aspiration. And a good website is the first step toward achieving it.